To “design our world” has been the goal of every human generation. Every day we wake up to an invitation to become whom we wish to become. I believe the role of design is to help all of us to achieve that goal for ourselves — that is, to be designers of our own world.
Ambitious, I realize. As is trying to tame wicked problems through design.
But what is “design” anyway? Why isn’t “design thinking” enough? And what’s this got to do with cybernetics, anyway? I offer viewpoints in my Heinz von Foerster ’17 Lecture, entitled Designing Our World: Cybernetics as Conversations for Action. See the abstract, video, and supporting materials here.
Gordon Pask at his desk in the late 1980s. Photograph (c) Paul Pangaro.
I was invited to give a presentation about Gordon Pask and his Conversation Theory at the annual conference of the American Society for Cybernetics in June 2016. My great friend and colleague, Jude Lombardi, has kindly produced and edited a video of my hour talk, which begins with an introduction to Pask as an experimentalist and “maker”. From this foundation Pask built a scientific theory of how conversation works, including a detailed formal “calculus of cognition.” He also offers the principle that consciousness is conserved in the same sense that physics says that matter and energy are conserved. Continue reading
There’s been a huge rush toward using AI (artificial intelligence) to build “conversational UIs“—user interfaces that allow us to type or speak to computers in natural language. Sorta. It’s the latest interaction mode and it comes after people interacting with machines, then talking to each other through machines, then talking to machines. Kindah like a conversation (but not really). Here’s a diagram of that progression:
Today, when you hear about all that, “AI” means a specialized kind of AI that’s hugely popular called machine learning. (Yeah, I didn’t make that a link, you can just google it. We all know that we all know how. You’ll find some OK stuff about it. )
So when Siri or Cortana, Amazon or Google, Apple or Facebook, IBM or GE—all of whom are infected with the AI meme—deploys the machine-learning brand of artificial intelligence, it might be good for you to think about it. (But then, that’s up to you.)
I think about machine learning being everywhere in the virtual world whenever I make a typo on my mobile and my text gets snatched away from me and turned into drivel. (Or every time I ask my intelligent assistant two related questions in a row and it behaves as if I’m the schizophrenic in the chat.)
And here’s how I think about it: Continue reading
Say you want to eat somewhere and you ask for my recommendation. I say, “Sure, I’ve got the best place for you: Luigi’s Pizza, on the corner of First & Commerce.”
You say, “Great, thanks—but why do you recommend Luigi’s?” What if I replied… Continue reading
To understand conversation is to understand how we learn about the world and how we communicate and collaborate with others. Products and services can benefit from a better understanding of conversation. Designers benefit from understanding conversation better, because they can design for better conversations.
Conversation Model by Minsun Mini Kim, SVA IxD MFA Grad. Click for full view.
Thesis Project by Amirhossein Nouri, CCS MFA IxD, Class of 2016
Everyone knows we have thousands of interactions every day — with physical objects and products, digital devices as well as other people. But not everyone knows about interaction design, a new field that is focused on, that’s right, designing those interactions.
The paper “Cybernetics and Design: Conversations for Action” [PDF] has recently gone to print in a peer-reviewed journal. It offers a rationale for the position that design is conversation; perhaps a surprising idea, but the logic in the paper is rigorous. Cybernetics offers a foundation for 21st-century design practice, here is the core of it:
We converse every day—so why would we need a model of conversation? (First, you might want to review something about models.)
Conversation diagram, after Dubberly Design Office
If you want to improve something—that is, engage in an act of designing—then it’s extremely helpful to understand well what it is your trying to improve. So, if you’re trying to improve conversation—whether in an organization or team or service or app—then it’s useful to have a model of conversation.